Addressing the need of the hour, PIMA organized a webinar on “Thriving on the Second Wave: From Survival to Sustained Success” on 7th November 2020. The session was moderated by Professor Ajantha Dharmasiri (Director – PIM), while Mr. Dimantha Senevirathne (Group CEO/ Director of National Development Bank), Mrs. Gayani de Alwis (Global Chairperson of WiLAT/ Immediate Past President of CLIT), Mr. Udana Wickramasooriya (Founder of Kaley Nature Farm) and Mr. Denzel Indrajith Perera (Brand and Business Strategist/ President of PIMA) contributed as the panelists. 

The expert navigation of Professor Dharmasiri enabled the eminent panel representing four key sectors; Banking, Supply Chain Management, Entrepreneurship and Brand Strategy to focus on many different derivatives stemming from a hard struck second wave. Though the spread was much severe compared to the first wave, learnings from the first wave also enabled the panelists to help the audience navigate a way forward effectively. A specialty about this webinar was the breadth of coverage, without focusing on a specialized area or subject. 

The participants had quite a substance to gain from the discussion due to the diversity of the panelists and the timing of the session, where everyone was seeking expert views to navigate an uncharted territory.  

The Webinar was highly interactive, and the live participants enjoyed an intriguing and thought-provoking session. The final reach on all platforms was more than 3000, one of the highest in any such event from PIMA.