Neuromarketing to better measure a consumer’s preference. PIMA evening discussion on Neuromarketing and Consumer Neuroscience which is themed, ‘’Get Neuro-minded’’
Message from the Patron
Excellence as Essence
We produce thought leaders to the nation. PIM has been in the forefront in breeding such leaders with character and competence. They are equipped with cutting-edge knowledge and complementary skills needed to perform in both private and public sectors alike. In producing them with clarity and commitment, PIM has always been a centre of excellence in management education with its winds spreading beyond Sri Lanka. Excellence is all about being exceptionally good.